The mission began with a beat on the special announcement of Mt. Everest Diamond Jubilee Celebration 2013 amongst the prominent media and Tour Operators. As a part of celebration and promotion of the campaign, prominent journalists/ media officials from Kolkata, Bhubaneswar and Ranchi were provided the 3 nights and 4 days travel package through lucky draw to be hosted in Nepal from 27-29 May, 2013.
“The promotional campaign specially aimed at increasing awareness and educating the Indian travelers on Nepal’s tourism products and offerings. The road show made its target to prominent cities of economic hub in East India i.e; Kolkata, Bhubaneswar and Ranchi on 23 April, 25 April and 27 April 2013 respectively,” states a press release issued by Nepal Tourism Board.
Mr. Chandra Kumar Ghimire, Consulate General of Nepal for Kolkata and Mrs. Maitree Ray, NTB Honorary PRR made their presence during the Kolkata event on 23 April, 2013. The Consulate General of Nepal interacted with the media and handled with few queries regarding the safety and security system along with the air connectivity issues of Nepal Airlines, the National flag carrier to Calcutta.
Nepal has always been a very popular destination among Indians as a recreational, shopping and pilgrimage destination. The interactive program during the Sales Mission helped to position the country as a prominent destination amongst Hindus across the world. Earlier known as the only Hindu Kingdom of the world, Nepal is thronged with thousands of Shiva-devotees especially during Mahashivaratri to pay homage to Pashupatinath.
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