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Hashtags: Facebook’s missing link to pop culture


by Jennifer Van Grove, (cnet): Scan Twitter, Instagram, or Tumblr. Watch your favorite television show, or even listen to the radio, and you might notice that the biggest social network of them all is disconnected from pop culture — at least when it comes to hashtags.
Hashtags are a form of expression that Facebook, like your grandparents, just can’t understand. The social network appears motivated to change that, although a spokesperson wouldn’t share details on when and how it will roll out hashtags.
However it shakes out, hashtags on Facebook are long overdue. Their presence could help Facebook lure young users — something it struggles with — and provide the missing link to so much that goes on across social media, from celeb gossip and breaking news to advertising offers and goofy memes.
On Facebook, hashtags in status updates are dead text. People still use them, particularly those who cross-post updates from Twitter or Instagram, but the tags are disconnected from the topics, news, or memes they reference.

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