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Apple unveils iPhone 5C, iPhone 5S with fingerprint sensor


Apple unveiled two new versions of its flagship iPhone on Tuesday, including a lower-cost smartphone aimed at price-conscious customers.

The cheaper version of the phone, known as the iPhone 5C, will come in several new colors, including green, gray, light blue, pink and yellow. The iPhone 5C will cost $99 for 16 GB on a two-year contract and $199 for 32 GB — essentially the same price points that Apple used to offer for its older phones.

The company also said it will release a high-end upgrade to its phone, the iPhone 5S. That phone will come with a new chip, the M7, which will help the phone measure motion and environmental information.

The iPhone 5S will be the same price as the iPhone 5, and will have 16GB version for $199, a 32 GB version for $299 and a 64 GB version for $399, all on contract.

This phone will also come with a new fingerprint sensor known as “Touch ID.” Users will be able to teach the iPhone to recognize a fingerprint and authenticate their App Store purchases through a fingerprint.

The new phones were announced Tuesday afternoon at an Apple event in California. They will be available for sale Sept. 20. Apple will be launching that day in over 100 countries and on 270 carriers — including in the all-important market in China.

Apple has invested some money in fingerprint sensor technology, having acquired the fingerprint firm AuthenTec last summer for an estimated $356 million. This gives the company the opportunity to shore up its reputation on security — a point that’s important with business customers. It could also potentially spur a boom in the world of biometric sensors, which have failed to catch a foothold in the larger consumer electronics market in the past.

Yet as Apple and other firms continue to compete on high-tech features and eye the emerging wearables market, it would behoove the company to establish itself as a leader once more.

This comes as a time when the question of whether the firm can maintain its cool factor has dogged Apple and its chief executive, Tim Cook, since the 2011 death of Apple co-founder Steve Jobs. While the company has said that creating cutting-edge products remains core to its corporate philosophy, worries about its ability to innovate, combined with sinking profits, have contributed to a more than 20 percent stock slide from this time last year when it introduced the iPhone 5.

Apple investors are withholding judgment on the company’s announcements. Shares dipped nearly 3 percent after the event, falling to about $492 a share.

Apple is far from the only smartphone maker facing problems keeping fat profit margins and sky-high sales growth rates. The entire industry is struggling to find buyers for the most expensive — and most profitable — smartphone models as U.S. and Western European markets become saturated with existing smartphone owners.

For Apple, which traditionally releases one premium smartphone model per year, it has been difficult to compete against low-cost smartphones such as Samsung, ZTE, Lenovo and Xiaomi — all of whom have established strong customer bases in high-growth markets such as China.

Apple’s top competitor, Samsung, has established a commanding lead in the global smartphone race. Estimates from Gartner showed that in the most recent quarter, Samsung picked up 31.7 percent of the global market to Apple’s 14.2 percent.

During the California event, the company said the iPhone 5C will have a steel frame, but a plastic case. Apple’s design guru, Jony Ive, said in a promotional video that the phone is “beautifully, unapologetically plastic.”

Using plastic, said Gartner analyst Van Baker, should allow Apple to significantly cut production costs and court more price-conscious consumers around the world without having to give up too much of the quality that users expect from Apple.
(washingtonpost)

For Indian tourists travelling by land:- 72 hours (-ve) C-19 report, CCMC form and Antigen Test at entry point

For Indian tourists travelling by land:- 72 hours (-ve) C-19 report, CCMC form and Antigen Test at entry point

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Information for Indian tourists travelling by land:- 72 hours (-) C-19 report, CCMC form and Antigen Test at entry point
Information for Indian tourists travelling by land:- 72 hours (-) C-19 report, CCMC form and Antigen Test at entry point
Information for Indian tourists travelling by land:- 72 hours (-) C-19 report, CCMC form and Antigen Test at entry point